Zipf’s Law Applied To Branding Zipf’s law states that given a large sample of variables used, the frequency of any variable is inversely proportional to its rank in the frequency table. That’s a bit wordy for the…
Exercise: Defining Your Brand Message And User Personas Help develop your brand position and user personas with a simple exercise in empathy. To better understand your customer or client, we’ll perform a simple exercise in empathy. We’ll begin by…
Why Most Small Businesses & Companies Fail. Only 50% of small business with employees will live to their 5th year. Learn from the entrepreneurs who shut the doors to their company. Mobius Agency is in it’s infancy. We are…
Why Brand Vision & Culture Matter – A Lot. Think of culture as a cofounder that is present when you are not… I’ts culture that helps everyone know how to act when you are out of the room. Give that voice…