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Zipf's Law in Branding and Marketing
Branding, Business

Zipf’s Law Applied To Branding

Zipf’s law states that given a large sample of variables used, the frequency of any variable is inversely proportional to its rank in the frequency table.   That’s a bit wordy for the…

Mobius on December 4, 2017
Mobius Design Agency Branding and Design Seattle
Branding, Business

Exercise: Defining Your Brand Message And User Personas

Help develop your brand position and user personas with a simple exercise in empathy.   To better understand your customer or client, we’ll perform a simple exercise in empathy. We’ll begin by…

Mobius on October 10, 2017
Mobius Design Agency Branding and Design
Branding, Business

Why Brand Vision & Culture Matter – A Lot.

Think of culture as a cofounder that is present when you are not… I’ts culture that helps everyone know how to act when you are out of the room. Give that voice…

Mobius on September 20, 2017
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Mobius is a full service & award winning Seattle brand agency specializing in strategy, branding, graphic design, web design and interactive.
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1530 Belmont Ave, Seattle,
WA 98122

+1 415 894 9177
[email protected]
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