Zipf’s Law Applied To Branding Zipf’s law states that given a large sample of variables used, the frequency of any variable is inversely proportional to its rank in the frequency table. That’s a bit wordy for the…
Exercise: Defining Your Brand Message And User Personas Help develop your brand position and user personas with a simple exercise in empathy. To better understand your customer or client, we’ll perform a simple exercise in empathy. We’ll begin by…
Why Brand Vision & Culture Matter – A Lot. Think of culture as a cofounder that is present when you are not… I’ts culture that helps everyone know how to act when you are out of the room. Give that voice…