Zipf’s Law Applied To Branding Zipf’s law states that given a large sample of variables used, the frequency of any variable is inversely proportional to its rank in the frequency table. That’s a bit wordy for the…
Exercise: Defining Your Brand Message And User Personas Help develop your brand position and user personas with a simple exercise in empathy. To better understand your customer or client, we’ll perform a simple exercise in empathy. We’ll begin by…
Why Most Small Businesses & Companies Fail. Only 50% of small business with employees will live to their 5th year. Learn from the entrepreneurs who shut the doors to their company. Mobius Agency is in it’s infancy. We are…